If you want to grow your presence on LinkedIn without being overly promotional, the LinkedIn Rule of Thirds is a simple and powerful strategy to balance your content and build a credible personal brand.
What Is the LinkedIn Rule of Thirds?
The LinkedIn Rule of Thirds is a content strategy framework that suggests dividing your LinkedIn posts into three categories:
- 1/3 Industry-Relevant Content
Share insights, news, or articles from your industry that your audience will find valuable. - 1/3 Personal Brand or Company Promotion
Talk about your achievements, offers, services, products, or testimonials. - 1/3 Personal Stories or Human Content
Post behind-the-scenes moments, lessons learned, team highlights, or personal growth stories.
Why Does the Rule of Thirds Work?
The rule works because it ensures variety, value, and authenticity in your content — which is what LinkedIn users love in 2025.
By using this rule:
- You avoid looking too sales-focused
- You show you’re well-rounded and relatable
- You build stronger trust with your network
It’s not just about what you do — it’s about who you are and what you care about.
How to Use the Rule of Thirds in Your Weekly LinkedIn Plan
Let’s say you post 6 times a week:
- 2 posts should be about industry news or useful third-party content
- 2 posts should promote your work, achievements, or services
- 2 posts should be personal insights, stories, or experiences
This keeps your feed engaging, relevant, and human.
Common Mistake: Posting Only Promotional Content
If all you do is talk about your business or service, people tune out. The Rule of Thirds keeps your content balanced and naturally engaging — increasing views, likes, and profile visits.
✅ Pro Tip: Mix Content Formats
Don’t just stick to text. Use:
- Carousels
- Polls
- Short videos
- Personal selfies with captions
- Screenshot + commentary format
These formats help boost visibility and engagement.
🚀 Final Thoughts
The LinkedIn Rule of Thirds is your secret weapon for:
- Standing out in the feed
- Building real relationships
- Attracting the right audience organically
Start using it today, and watch how your presence transforms.
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