If you’ve been wondering how to balance value, personality, and promotion on LinkedIn, the 5:3:2 Rule might be the content strategy framework you need. It helps you create a powerful presence without coming across as spammy or salesy.
What Is the 5:3:2 Rule on LinkedIn?
The 5:3:2 rule is a content mix formula designed to create a well-balanced and engaging LinkedIn presence:
- 5 pieces of curated content (value from others)
- 3 pieces of original content (value from you)
- 2 pieces of personal content (authentic, human touch)
It’s all about balancing professionalism with personality.
Why Use the 5:3:2 Rule?
LinkedIn users are bombarded with self-promotional posts. What stands out now is value-driven, well-rounded content.
The 5:3:2 ratio helps you:
- Avoid sounding repetitive or pushy
- Showcase expertise while building trust
- Increase engagement through relatable content
How to Apply the 5:3:2 Rule to Your LinkedIn Strategy
Here’s how to use the rule for weekly content planning:
🔹 5 Curated Content Pieces
Share insightful content from:
- Industry leaders
- Trusted news sources
- Thought-provoking posts by others
👉 Add your own take to show relevance and thought leadership.
🔹 3 Original Content Pieces
Post value-based content such as:
- Tips, strategies, or how-tos in your niche
- Case studies, lessons learned
- Personal frameworks or tools
👉 These show your authority and thought leadership.
🔹 2 Personal or Human Posts
Let people know the person behind the professional:
- Stories from your journey
- Challenges or wins
- Behind-the-scenes or team shoutouts
👉 This builds connection and relatability.
Common Mistake: Only Posting About Yourself
Too much self-promotion = low engagement and lost trust.
The 5:3:2 rule ensures you’re educating, connecting, and promoting in a healthy ratio that builds community and credibility.
Final Thoughts
The 5:3:2 rule gives your LinkedIn content structure without losing authenticity. It helps you:
- Grow your audience
- Build authority
- Stay consistent without being boring
🔁 Repeat this content cycle weekly, and watch your engagement, reach, and opportunities grow.
Want to implement a winning content mix on LinkedIn but don’t know where to start?
Let us help you optimize your LinkedIn profile and content strategy for maximum visibility and real results.
Book a LinkedIn Optimization Session today.